The "What if" Machine
I remember as a kid playing pretend. My sisters and I would be on an adventure of the imagination. You could go anywhere or do anything shaping the imaginary with two simple words: What if.

I still play the 'what if' game. I might be in the store, "What if the product for this exact situation existed right now?" I might be in my car driving home, "What if that product had this kind of design?" I might be in my living room, "What if it was marketed like this? What if it was marketed like that?"
This blog is a collection for some of those "What if" ideas. The ones that made it past the imagination stage and tried to make themselves into existence by being irresistible ideas.


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